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Why is ‘good cocoa, better chocolate’ important to us?
We believe in ‘good cocoa’ because cocoa should always be produced under favourable environmental and social economic circumstances. We believe in ‘better chocolate’ since high quality chocolate can only be produced with good cocoa beans.
Together with major companies the Dutch Government has signed a treaty, agreeing that only sustainable cocoa will be available for consumption on the Dutch market by 2025. Today less than 20 per cent of the cocoa production is sustainable. We want to see these facts changed.
Bringing together all stakeholders in the cocoa and chocolate industry will contribute to the sustainability of the entire chain. This leads to awareness and change. This is what ‘doing good by doing good business’ means to us.


Chocoa is a yearly event in Amsterdam, organised to show that the cocoa sector in Amsterdam has sustainable ambitions and to contribute to the sustainability of the entire cocoa chain. Chocoa [pronunciation: cho-ko-wa] wants to boost production and consumption of sustainable cocoa and chocolate. The event is unique in the world because it brings together all the stakeholders, thereby building a bridge between the production and consumption of chocolate.


Chocoa brings together chocolate lovers, traders, buyers, connoisseurs and chefs to Amsterdam, the biggest cacao distribution centre in the world! Chocoa is divided into several programs: the European Market Academy, the Trade Fair, Chocolate Makers’ Forum, Conference, the professional dinner and the Festival are all set up to inform and inspire you to make you part of our mission towards: good cocoa, better chocolate! We want consumers to understand that paying a fair price for good, sustainable chocolate means a better wage for farmers and consequently a better cocoa production.
Doing good was never so easy ánd tasteful!


The cocoa and chocolate industry is on its way to further sustainability. This is a process in which are put several good steps. However, there is no single definition of ‘sustainability’ and there are clear differences between producers. One producer is more into sustainable production and the other producer is focussing both in quality cocoa as well as in the sustainable production process.
The image of sustainable cocoa is negative, while there is already a lot happening to preserve this sector. Many consumers have a feeling of guilt when eating chocolate because they do not always know which good initiatives already exist to sustain the sector.

Chocoa facilitates market access for sustainable and high-quality cocoa and cocoa products and promotes innovations for a sustainable cocoa sector. Chocoa is the only event dedicated to quality and sustainability in the cocoa chain, bringing together cocoa producers, chocolate makers and consumers and creating innovative projects.

DO YOU Wanna

Caroline Lubbers
Co-founder Equipoise


As marketeer, Caroline Lubbers has built experience in the international fashion and hospitality branches before she specialised in experience economy with her company Scentifolia, founded in 2010. Her work for the European think tank LEAP2020 has enabled her to develop systemic and anticipating thinking on global governance and political relations.
Foreseeing developments and recognising trends at an early stage and developing the necessary system change and new solutions. In this context her engagement for the cocoa and chocolate industry has evolved and she has co-founded several initiatives with a focus on quality and sustainability, such as the annual Origin Chocolate Event and Chocoa. Caroline has built an extensive network in chocolate and is educated as a certified chocolate taster. Currently working as an Interim Programme Manager Cocoa Europe for NGO Solidaridad.

Jack Steijn
Co-founder Equipoise


Jack Steijn is co-founder of Equipoise, consultancy for sustainable cocoa, and chair of the ISO and CEN Committees on Sustainable and Traceable Cocoa, setting a new standard for sustainable cocoa.
Equipoise is organiser of Chocoa Amsterdam, the annual meeting place for cocoa producers and other stakeholders in the cocoa supply chain that will have its sixth edition in 2018.

Jack holds a master degree in economics from the Vrije Universiteit in Amsterdam, is married and has two sons.